Not into bullet points? Let’s skip the spoilers→ About Me
ROLIN SU
Los Angeles, CA 90007 | ruolinsu@usc.edu | (323) 868-0867
EDUCATION
University of Southern California, Los Angeles, CA
August 2024-May 2026
Annenberg School of Communication and Journalism
GPA 3.97
Master of Arts, Public Relations and Advertising
Relevant Coursework: Data Storytelling, Audience Insight Mining,
Persuasive Writing, Multimedia Content Creation, AI-Assisted Strategic Communication
Zhengzhou University, Henan, China
September 2019-June 2023
School of Communication and Journalism
GPA 3.56
Bachelor of Arts, Internet and New Media
Relevant Coursework: Communication Phycology, Media Management,
Community Marketing, Digital Media Narrative, Convergence Journalism
PROFESSIONAL EXPERIENCE
USC Annenberg Media, Los Angeles, CA
January-May 2026
Multimedia Journalist
- Pitched and produced original content for Annenberg Media’s Instagram and TikTok channels
- Created newsroom-style content following AP Style and Annenberg editorial standards
The Pollack Group, Los Angeles, CA
May-August 2025
PR and Marketing Intern
- Built and updated targeted media lists using Muck Rack, SOS, and Qwoted to support client outreach
- Drafted and tailored media pitches to connect client stories with relevant reporters and outlets
- Conducted influencer research and supported the drafting of op-eds, news releases, and event materials
- Compiled daily media monitoring alerts and weekly coverage reports across seven client accounts
The Hoffman Agency, Shanghai, China
September 2023-January 2024
PR Intern
- Contributed to communication strategy development and won the LALIGA 2024 China Communication RFP
- Conducted market research and industry analysis to support client reports and strategic planning
- Drafted news release content and monitored media coverage using Meltwater
- Supported planning and on-site coordination for Fortive’s booth at China International Import Expo (CIIE)
Golin Harris, Shanghai, China
September-December 2022
Business Intern
- Developed internal communication materials and branded slides for team alignment and client updates
- Collected and analyzed market data to develop pitch decks for Amazon China’s 2023 promotion event
- Managed Amazon China’s WeChat account, producing 13 articles that generated 200K+ impressions
Burson Cohn & Wolfe, Shanghai, China
February-June 2022
Integrated Communication Intern
- Coordinated online book launch for Invention: A Life, achieving 9m+ impressions and 250k+ interactions
- Developed relations with KOLs and created social media content for 5 Dyson campaigns
- Created news release content and produced media materials using Photoshop and Premiere
- Managed Dyson official WeChat and Weibo accounts and supported Diageo official WeChat operation
USC EXPERIENCE
Center for Public Relations, Los Angeles, CA
August 2024-December 2025
Student Member
- Collecting data for the 2025 USC Global Communication Survey
- Participated in weekly meetings to discuss project updates and brainstorm solutions
SKILLS
Technical: Microsoft Office, Adobe (Photoshop, Premiere Pro, Acrobat, InDesign, Illustrator), Media Monitoring (Muck Rack, Mention, Meltwater), Website Design (WordPress, Figma), Data Analysis (Orange, Qualtrics, SPSS), Canva, Salesforce, Microsoft Project, @Risk, CapCut
Administrative: Problem-Solving, Organization, Time Management, Budgeting, Adaptability
Interests: Hiking, Bungee Jumping, Cartoons, Detective Shows
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