Source
In-Text Citations
Dick’s Media. (n.d.). Audience.
Retrieved March 7, 2026, from https://www.dicksmedia.com/audience
GameChanger. (n.d.). About us.
Retrieved March 7, 2026, from https://gc.com/about-us
Vince DiGirolamo. Mintel. (2024, October 30). Sporting Goods Retailing – US – 2024. https://clients-mintel-com.libproxy2.usc.edu/report/sporting-goods-retailing-us-2024
Gabe Sanchez. Mintel. (2025, April 7). Marketing to Sports Fans – US – 2025. https://clients-mintel-com.libproxy2.usc.edu/report/marketing-to-sports-fans-us-2025
Winmo. (n.d.). Company – Dick’s Sporting Goods, Inc. – Social Media Insights.
Retrieved March 7, 2026, from https://my-winmo-com.libproxy2.usc.edu/hubignite/corporate_profile/9351
Gabe Sanchez. Mintel. (2026, February). Topical Insight: How sports fandom is evolving beyond the game – US – 2026. https://clients-mintel-com.libproxy2.usc.edu/insight/topical-insight-how-sports-fandom-is-evolving-beyond-the-game-us-2026
Dick’s Sporting Goods. (2025, January 5). 2024 Annual Report – Our Belief. https://s27.q4cdn.com/812551136/files/doc_financials/2024/ar/2024_Annual-Report_vF.pdf
Mintel. (2025, August 22). Sporting Goods Stories. https://clients-mintel-com.libproxy2.usc.edu/observation/sporting-goods-stories
Dick’s Sporting Goods. (2023, April 12). 2022 PURPOSE PLAYBOOK. https://s27.q4cdn.com/812551136/files/doc_downloads/2023/12/2022_DSG-PurposePlaybook_layout_v20.pdf
Deloitte. (2023, March 30). Deloitte 2023 CxO Sustainability Report. https://www.deloitte.com/nz/en/services/audit-assurance/research/2023-deloitte-cxo-sustainability-report.html
Visuals
All visual materials used in this project are sourced from official brand channels, including the DICK’S Sporting Goods website and social media accounts, as well as Foot Locker’s official social media channels. These materials are used for academic and illustrative purposes only.
Primary sources include:
DICK’S Sporting Goods. Corporate website.
https://www.dickssportinggoods.com
DICK’S Sporting Goods (@dickssportinggoods). Instagram.
https://www.instagram.com/dickssportinggoods/
DICK’S Media. Corporate website.
https://www.dicksmedia.com/
Foot Locker (@footlocker). Instagram.
https://www.instagram.com/footlocker/
Design elements, icons, and graphic assets used in the Email Newsletter section were created using Canva and sourced from the Canva design library.
https://www.canva.com
The Usage of AI
I acknowledge the use of the following AI-assisted tool during the preparation of this project:
- Grammarly, used to support grammatical accuracy and language clarity during the final revision process
All analysis, strategic decisions, and creative concepts presented in this work are my own. AI tools were used solely as supplementary editing resources for language polishing and tone alignment.