CAVAcation
DISCLAIMER: The author has no affiliation with CAVA. This is a conceptual branding project created for academic purposes only.
Modern Overload
55% of U.S. calories come from ultra-processed foods*.
Today, more than half* of the average American’s calories come from ultra-processed foods, these foods are often loaded with added sugar, fats, and sodium, which supply nearly 90%* of the added sugars* we eat every day.
Our guts aren’t built for this nonstop load. Without fiber and fresh nutrients, the delicate balance of our gut microbiome suffers, leading to sluggish digestion, inflammation, and less energy for what matters.
source:
1. https://www.cdc.gov/nchs/data/databriefs/db536.pdf
2. https://pmc.ncbi.nlm.nih.gov/articles/PMC4785287/
CAtch a break
give your gut a reset it truly deserves.
Think of a CAVAcation as your little getaway from all the grease and heavy food we load up on every day. It’s a chance to recharge with the fresh, balanced flavors of the Mediterranean: bright veggies, hearty grains, and that drizzle of olive oil magic.
Every CAVA bowl or pita is built to give your system the fiber, healthy fats, and fresh variety it craves, so your gut can get back to doing what it does best.
Fiber-Packed Balance
Greens, grains, beans, and veggies, CAVA is built on the fiber your gut bacteria thrive on. Fiber helps keep digestion moving smoothly, supports microbial diversity, and leaves you feeling light instead of weighed down.
Heart-Healthy Fats
From extra virgin olive oil to creamy hummus and tzatziki, CAVA delivers the unsaturated fats your body needs, the kind linked with lower inflammation and stronger heart health. Flavorful, satisfying, never greasy.
Fresh Variety
Every bowl or pita is a rainbow of roasted vegetables, vibrant toppings, and plant-forward proteins. It’s a Mediterranean mix that keeps your meals exciting while giving your gut the nutrients it’s been missing.
Every bowl and pita is a chance to give your body a mini-vacation with Mediterranean flavors and fresh ingredients that keep you feeling light, energized, and clear.
Lightness
Every bite is built to refresh, not weigh you down. A CAVAcation leaves you feeling satisfied and light.
Energy
Fuel your busy day with food that actually gives you energy. With fiber, protein, and healthy fats, powering every step forward.
Clarity
Fresh, balanced food clears the fog. A CAVAcation helps you stay focused long after the last bite.
Enjoy Your VAcation
balance to stay.
Balanced diet isn’t a luxury; it’s something you should enjoy regularly.
Tag the #CAVAcation and make balance your weekly ritual.
Multimedia Mockups
The whole design positions CAVA as a “vacation-like” break in our busy, heavy-eating routines. It celebrates health and balance, and the colorful spirit of Mediterranean food and culture. The goal is to make CAVAcation feel like a simple, regular escape that keeps both your health and your lifestyle in check.
Bulletin
Bus Shelter
