ON THE ROCKS:
Crafted for the Peak
DISCLAIMER: The author has no affiliation with On The Rocks or Suntory. This is a conceptual rebranding project created for academic purposes only.
It All Starts with Quality
Welcome to The New OTR: Reborn For The Wild
There’s something magical about standing atop a mountain, watching the sunset set the sky ablaze in shades of fire and gold. It’s that breathtaking moment when the world feels infinite, yet deeply personal. Just as we once reimagined cocktails for travelers and homebodies, we believe great taste shouldn’t end where the trail begins. Whether you’re chasing sunrises, conquering summits, or embracing the wild, this drink lets you stay sharp and fully present. Because some experiences are best savored with clear eyes, and a bar-quality OTR sip in hand.
The Bar Has No Walls
Where Legacy Meets the Future.
Born from Suntory’s legacy of craftsmanship, our rebranded OTR premium mocktails aren’t about missing out. They’re about leveling up.
Bar-Quality, Trail-Read.
We’ve swapped spirits for wild-foraged botanicals, alpine citrus, and smoked herbs. All crafted with the precision of a master mixologist.
Convenience, Redefined.
Lightweight, unbreakable cans slip effortlessly into backpacks or carry-ons. Crack one open post-hike, and it’s like the wilderness poured itself into your glass.
No Compromises.
Just like our original cocktails, every mocktail is a complete experience. No syrups to mix, no ice to chase. Just pure, instant refreshment, wherever adventure takes you.
More Than Just a Drink, It’s a Mindset
Traditionally, “on the rocks” means a drink served over ice, but for you, it’s something more. It’s standing on mountain peaks, cliffs, and rugged landscapes, and soaking in nature’s beauty with a well-earned moment of pause. Not every adventure needs a buzz, but every adventure deserves a great drink. More than just a phase, OTR is an invitation to embrace the outdoors with a drink that truly belongs. If you crave connection, authenticity, and the thrill of the moment, then this is made for you.
MEDIA MOCKUPS
OUT OF HOME ADS
Bus Shelter
Bulletin
Always follow the DrinkSmart® rules and drink in moderations.